Headturner

Publishing your magazine online (continued)

Expand your circulation

The publishing of a digital edition alongside its printed counterpart will enable a publisher to expand circulation, reach new audiences and increase its market share. Crucially for publishers, HeadTurner is also fully compatible with measuring online readerships that are certified by the Audit Bureau of Circulations. Online readership figures can therefore be officially monitored and added straight to a publisher’s ABC circulation figures.

Build a powerful marketing database

The system provides a unique email collection facility that gathers readers’ email addresses prior to allowing access to the publication. This allows you to create a database of highly targeted readers with a proven interest in the subject matter of your title, and enables you to expand you marketing efforts and speak directly to your readers via email.

Cost-effective and efficient

Page-turning software is an extremely cost-effective means of creating and distributing literature. It enables the user to replicate current and back issues of titles on a website, which can then be accessed and looked at with ease by the end user.

A digital version of a magazine can be distributed quickly and with ease, perhaps in the form of a link sent via email encouraging potential readers to subscribe. Similarly, voucher copies of the publication can be supplied to advertisers in digital form. Perhaps most importantly, a digital version of a magazine can be used to supplement the printed version; the publisher of a monthly title might elect to publish a weekly, digital version, thereby keeping content fresh and current.