Headturner

Publishing your magazine online

In response to the growing demand of publishers and their advertisers to maximise a magazine’s potential audience and advertising opportunities, Headley Brothers is delighted to provide HeadTurner, its own brand of page-turning technology. HeadTurner complements Headleys’ diverse range of print and media solutions, enabling its publishing clients to produce a digital version of a magazine as a vehicle to reaching a wider audience.

Publishers are under pressure to revamp their titles, to provide added value for their advertisers, and to set themselves apart from their rivals. By embracing the digital revolution and offering a digital version of a magazine alongside its printed counterpart, a publisher can keep its title fresh, current and appealing to the widest possible audience of readers, and most relevant to its potential advertisers.

Page-Turning – The Benefits

Improve your publication and increase revenue

HeadTurner is a fully comprehensive system equipped with a statistics package to track reader behaviour, allowing the publisher to improve on its publications depending on what readers are enjoying, as well as enabling them to provide advertisers with data on the success of their advertisements. Its many features also include an email collection facility, a subscription management system - ideal for consumer magazines that want to charge for content and keep subscriptions secure; and video, audio and flash insertion.

With potential advertisers keeping a keen eye on their spend, and with increasing competition from online advertising mediums, the offering of advertising space both within a printed publication and within its online version can provide an added incentive for a company to book advertising space within your publication over a rival’s.

Online media provides a variety of opportunities for the advertiser to promote its brand, and for the publisher to increase revenue. Page-turning software is interactive, enabling the reader to click directly through to the advertiser’s website with ease. The reader is able to bookmark pages, allowing them to refer back to articles or advertisements of interest. In addition, the incorporation of video, audio and flash brings the publication and advertisements to life, and captivates the readership. Each of these factors adds that all-important ‘value’ to a publisher’s advertising offerings, allowing the publisher to maximise advertising sales, and enabling the advertiser to increase the reach and impact of its advertisements.

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